Tip 1: Honesty is the Best Policy
Most beginners make the mistake of thinking that they have to hide the flaws in order to sell an item. However, this couldn't be further from the truth. Sure, if your clothes have rips and stains, then there will be fewer people who are willing to buy it. But some buyers may still be willing to purchase the item at a discounted rate. In fact, small imperfections don't bother some people at all. What does bother them is when you're not transparent about the item.
So when you're selling clothes don't shy away from the details. Let your audience know if the item has a dime-sized hole in it. Tell them if the hem is coming apart and needs to be sewn. Take close-ups of these imperfections. It may take a little longer to sell the item, but at least the buyer will know what to expect. And you'll always have great ratings.
Tip 2: Take Amazing Photos
Photos can be a deal-maker or a deal-breaker. And that's because it's the only real evidence that you're selling a quality item. It's the only thing that your customers have to rely on when deciding whether or not to purchase an item. That's why it's so important that you take quality photos.
The best photos feature great lighting. You don't have to set up a professional studio. In most cases, all you need to do is find a room that's flooded with natural lighting. You can style your photos by modeling the clothes or creating flat lays. Most importantly, keep things as simple as possible. Make sure that the room is free of clutter. Plain, white backgrounds can serve as a great backdrop. Also, make sure that the clothes are clean and free of wrinkles.
Tip 3: Follow and Share as Much as Possible
Poshmark is similar to a social media platform. It thrives on engagement. The more engaged you are in the community, the more exposure your closet will get. A huge part of engagement is following and sharing. The benefit of following other users is that it alerts them to your presence on the platform and the collection of items that you have to offer. Also, in many cases, people will follow you back.
The benefit of sharing your items is that it lets people know about what's new in your store. It's recommended that you share your closet at least twice per day. The best place to share is at Poshmark parties. These are daily events in which Poshmark allows sellers and users to share items based on a certain theme. Not only should you share your items, but you should also share items of other sellers. This is a great way to get exposure as well as encourage others to share your closet.
Tip 4: Be Strategic About Your Titles and Descriptions
Keep in mind that your buyers will find your items based on the title. So you need to be strategic about them. Include the brand name, what the item is, the color, the fit, and the material it's made from. You're only allowed so many characters so make sure that each word counts.
You should also be careful with your description. Use keywords that can help to describe the style of the garment. For instance, you may use words like vintage, minimalistic, basic, or boho. Try to imagine what customers will type into the search engine to find items like this.
Tip 5: Research Pricing
Another common mistake that beginners make is blindly pricing their items. They may list the item based solely on the profit margin. They may base the price on the retail value. In some instances, they base the price on what the item means to them in terms of sentimental value. Unfortunately, this can really hurt your sales. Instead of blindly pricing the item, you need to do some research. What are your competitors pricing this item for? Ultimately, this is the most important factor as your potential buyers will be comparison shopping.
Tip 6: Turn Your Notifications On
Poshmark is an app. The best part about apps is that you can receive updates and notifications directly to your phone. While you may be tempted to turn notifications off, keep in mind that it's best to keep them on as Poshmark will let you know when someone has commented on your page, shared your items, made an offer, or made a purchase. These notifications will ensure that you always respond promptly.
Tip 7: Brand Yourself With Packaging
One of the best parts about Poshmark is that it does most of the work for you--specifically when it comes to packaging. The company offers free USPS mailing supplies. This enables you to ship your items quickly without having to worry about extra costs. However, if you want to stand out from the competition, you should add a personal touch to your packaging. It can be something as simple as including a hand-written thankyou note or wrapping the items with a bow. This may seem like a small detail but it's a great way to get repeat buyers.
If you're new to Poshmark then it can be a bit overwhelming. The best way to manage your new schedule is to automate as much as possible. For instance, you could use a Poshmark bot for following and sharing. Instead of having to manually share and follow people throughout the day, a Poshmark bot will do it for you automatically so that you can focus on the most engaging parts of the process.